We recieved the feedback from our audience by screening our rough cut in front of the class. After this they was then asked to feedback what went well and what could be improved on. They would also leave tips and improvements they believed we could make which would keep their attention throughout the final cut. Each group rated our music video out of 40 by using the genuine mark scheme, this highlighted what we needed to include and take out of the production to achieve more marks. The audience we screened our video to are also media students, this meant that they're not only the target audience but they also left feedback that other viewers may not recognise.
The feedback that we have recieved will benefit our production as a whole as we are now aware of what we need to improve on. The feedback has given us a detailed outline on what the target audience thought needed to be improved on. This means we now have directv instructions on what we need to remove and add to our music video. By getting feedback it really benefits our production, not only ours but also the music industry. By talking to the audience that the videos are made for you can really achieve something that they want to see. Their opinions are the most vital and the music industry will create videos that they know will appeal to the target audience whom actually watch the productions. By improving the music video according to the feedback it would improve the music industry. The increase in the popularity will also increase the sales and revenue of the product.
Positive comments:
The use of a variety of camera angles - This is an important element in our music video as a variety of different camera angles means that the audience will not get bored of the same shots being used throughout the video. Furthermore it also means that we have portrayed each person within the music video in a different way through the yuse of camera angles.
Conventional to the genre - This comment is very pleasing for us as a group as it means that our music video is attracting fans of the dance genre. This is important for us as it means that the music video successfully targets its audience. We achieved this through a lot of colour tints and fast paced editing.
Good use of editing - The feedback also said that as a group we had a good use of editing throughout the video. The added edits conform to the genre of dance and they also help to set the mood of the video. The colour tints emphasize the mood that is generatedby the images which promotes the use of editing as a positive element within the video. The pace of the editing also matches the pace of the song which keeps the audience engaged and not confused by different timings.
Constructive comments:
Clearer narrative - The audience said that the narrative was unclear at times as it jumped from a narrative to performance. This needs to be improved by making the transuition between the two styles much smoother. The groups said how they enjoyed the narrative scenes that were already included in the video yet more should be put in so that the story becomes clearer.
Repitition - The audience feedback was that the music video became very repetitive, especially in the club scenes. As a groupn we was aware of this because we did not have enough footage to insert in the club scene. As a result of this we used the same shots to fill these gaps. We will improve on this by filming more scenes for the club part of our video.
Shaking of camera - Once again as a group we were aware that some shots were slightly off balance but we wanted to give the audience a feel of what our music video would be about within the rough cut. The rough cut introduces our ideas behind the music video and we will take on board the constructive comments to re film any shots taken without a sturdy tripod. The final cut will include all the positive shots as well as new unique angles and cinematography that will keep the audience engaged and happy with the finished product
