Analysis of music genres - Miss Georgiou.

Music videos appeal to their audiences in many different ways, one of these is the micro elements that are featured such as mise en scene, editing and cinematography. These appeal to audiences as they engage them to what is happening in the video, creating a relationship between the artist and themselves. The use of sound combined with these elements also enables the audience to understand the lyrical content. 

Rap analysis - Drake, Over:

In the Drake's music video "Over" he engages the target audience through the use of cinematography, this is evident when the audience a close up of Drake on his bed singing towards the camera. This use of a close up allows the audience to view the expression of anger in Drake's face, helping them understand the lyrics more easily and allowing a connection made between the audience and the artist. This example of cinematography is a way that the producer has helped a relationship between the audience and the artist to be created. the music video is very conventional to this genre to engage a particular target audience. He uses the conventions of cinematography to create a relationship with the audience through the lyrics and the visuals. A close up is used when Drake sits on the bed, he looks directly into the camera which creates eye contact with the audience to reveal his emotions and create an emotional attachment between him and the audience. 

Drake is represented to be struggling with how fast everything is going. At one point in the music video at 1:44-2:00 Drake is in a time lapse where everyone is moving at a speeded up pace behind him. This shows how he is struggling to keep up with the pace that his life is going at at the moment.
This is unconevtional as it is representing him as weak and vulnerable a representation that is rarely seen in the rap genre. I would argue that this has been done in an attempt to appeal to a more female audience through appearing more sensitive in order to strenghten his female fan base.

Drake is shown to be angry. This is shown on the bellow image where a red filter has been edited in. The use of this emphasises his feeling emotions of hate, love and the danger associated with these feelings. This is relatable to the rap genre as danger and hate are common themes explored within rap music videos. Through using this edit here, the target audience are able to see the emotion that Drake is attempting to express.

Another example of cinematography in this music video is when a long shot of Drake is used. The audience can see this shot when Drake is sitting on his bed. Through using a long shot here the audience are able to see Drake isolated as it emphasises his loneliness. This therefore makes the lyrics that he is using more meaningful to the audience as they have the visual to go along with it. 

Editing is also used in this video, this is shown through timing of shots and the blur effect. When the pace of the music increases we can see the timing of shots increase, this makes the music video seem more action packed. In increasing the timing of shots it interlinks with the speed of the music, this means a relationship between visuals and music is created, meaning Drakes video is conventional to Goodwins Theory. This therefore attracts the target audience as it helps them feel that the music video and the visuals are in connection. 
Another piece of editing within this music video is the use of the blur effect, the audience see this type of editing when Drakes figure is blurred several times. This blur is in relation to the lyrics that Drake is using, he is rapping about being unsure and the blur effect makes it seem although he is not clear about himself. Again this is coherant to Goodwins Theory as the lyrics and visuals are in relation. In relation to the audience this makes them more attracted to the music video as the lyrical content is being depicted to them.

Mise en scene is also used in this post, costume has been used to represent the genre of the music video. Drakes costume in this video has been used to comply to the rap genre, as he is wearing a tracksuit throughout. This creates a bad boy representation of Drake which is often how rap artists are portrayed within their music videos. However the white colour of his tracksuit is unconventional of the rap genre as it portrays Drake in a pure light, this is not how you would expect a rapper to be depicted to their target audience as they discuss explicit material such as murders and drugs. 

______________________________________________________________________________________________________________________________________________________________

Flo Rida analysis, Club Cant Even Handle Me:

 Flo Rida as an artist is promoted throughout the music video. This is done through the use of close ups (one of which is seen bellow). The use of close ups within the music video allows the artist to be seen and veiwed by audiences. This then allows audiences to identify the artist, in this case Flo Rida, in other media, promoting and advertising the artist in doing so. This is done in nearly all music videos as it is important for audiences to be aware of what the artist looks like to help advertise their music.

Cinematography in this music video is used, the audience can see a high angle shot of the massive crowd. This makes it seem although there are more people as the high angle shot fits more people in. This makes the party atmosphere seem much more greater and the feel good theme of the song is therefore passed onto the audience.  As a result of this the audience are satisfied as the music combined with the music video has done its job, entertained the audience. 

Another piece of cinematography used in this music video is a long shot. The audience see a long shot of the dancers performing. In using a long shot here the audience are allowed to see the choreography and gain maximum enjoyment. This also is conventional of the music genre as it is a dance song, and in showing the audience dancers they are satisfied. 

Mise en scene is also a prominent feature throughout this music video. The first piece of mise en scene that is displayed is iconography in the form of the two flash cars at the start of the video. By including two flash and expensive cars the artists are glorified as they are portrayed as having a lot of money, and it is also conventional to the genre as glamorous objects are often used in these club songs. In relation to the audience it helps them label the genre more easily and also gives them a reason to idolise the artists. 

Costume is another element of mise en scene that is used within this music video. Flo Rida is wearing expensive jewlerry in the form of a gold chain, again depicting him as rich to the audience. Combining his jewlerry with the bottles of champagne he is spraying about helps the music video become more conventional as these are both generic conventions of a high class lifestyle. This again is appealing to the audience as they are likely to want to live this type of lifestyle which they are being given an insight into. 

The editing in this music video is fast paced throughout, the audience see a lot of fast timing of shots, this increases the pace of the music video. This means that the visuals are in relation to the fast paced style of music, meaning that the music video is conventional to Goodwins theory, much like Drake's music video. The fast paced editing is a reflection of the fast paced lifestyle that is being discussed in the song, again this means that lyrics and visuals are in connection. Therefore the editing used in this music video is one of the main factors which contributes to it being a very conventional music video. 

______________________________________________________________________________________________________________________________________________________________

Katy Perry - Firework

The pop genre that Katie Perry belongs to is that of a vary conventional one. The first use of cinematography within the music video is an establishing shot. This sets the scene for the music video, showing the audience where the music video will take place. The upscale setting is . This is conventional to the pop genre as glamorous locations are attractive to audiences as it convoys the artist, Katie Perry, in a light that is more desirable, audiences build a relationship with the artist as they want to be her.

The characters as well as the artist are made to appear more powerful within the music video. This is done through the use of cinematography, particularly the use of the low angled shot shown bellow. The shot makes the character look bigger as it is taken from bellow. This therefore makes the character appear more powerful and as they are a cancer patient it is empowering to the viewer as they are usually represented as weak through all sources of media. This is an unconventional effect to be shown in the pop genre as it makes the artist and female characters appear more masculine as opposed to feminine and attractive to appeal to the young target audience they market this genre of music at. 

The Katie Perry is also represented to appear relatable to her audiences. This is done through the use of mise-en-scene. The setting of a 'house party' shown in the picture bellow, is attractive to the young 12-24 year old target audience of the pop genre, as they find parties appealing. This then helps the artist (Katie Perry) to build a relationship with the audience as they both have found 'common ground', where Katie Perry is shown to like parties as there is one shown within her music video. This is relatable to the pop genre as artists in this genre need to appear relatable to there audience in order to help build this relationship and to gain fans through relatability towards the audiences who are exposed to this music.

Bright colours are used throughout the music video, the most abundant use of this would be the fireworks that are edited into the music video. The use of the bright colours, particularly the use of the fireworks are used in order to keep the audiences attention throughout the video. The young audience that this song would be targeted at find the bright colours attractive and it keeps their attention, ensuring that they are aware of the music and the artist, increasing the songs publicity. This method of manipulating editing to help keep the audiences attention is used allot within the pop genre. The young audience finds the fireworks attractive and so they keep watching the music video.

The narrative within the music video helps to maintain the viewers attention. The use of editing such as the shot reverse shot helps to build a sense of narrative helping the audience connect and feel more involved with the music video. This is done in many music genres as building a narrative helps audience build a relationship with the artist and their music as the narrative may relate to their lives in some way. Especially within this particular music video, where there are several different scenarios going on such as the over weight girl being self conscious about her body. 

Summary:

The research that I have done on music genres will help me when it comes to creating my music video. Researching genres has allowed me to see how I need to make my video conventional so that it appeals to the target audience. Furthermore I have seen how to manipulate the elements of mise en scene in order to entice the audience to the music video. I have also seen how to create an image surrounding the artist through iconography and camera angles, this can therefore make the artist seem more appealing and desirable to the target audience.