Initial group planning ideas - Miss Georgiou

The members in our group are myself, Beau Abery and Cara Gaffney. In our first meeting we discussed the initial ideas for our music video. We discussed what music genre we would be using in our music video, which we narrowed down to do, indie and dance. We decided to use the dance genre as we thought we could use the conventions of dance much better than the conventions of indie. Then we had to decide what artist from the dance genre we wanted to use, at first we decided red-light and their song 9ts baby. But after careful consideration and researching the lyrics we decided that there were not enough lyrics in this song. So instead we chose the artist sub focus and their song turn back time. We felt this song was best as the lyrics could be portrayed easily through visuals, therefore we could create the narrative aspect of the music video. This song also had a good fast beat therefore we could use fast editing to make it conventional to the dance genre. We also discussed the type of music video we wanted to create and we was stuck between narrative and performance. As a group we decided that we wanted to try to incorporate both a narrative aspect and a performance aspect into our music video.

On an A3 piece of paper we all put down ideas for our music video. These included, song choices, artists and music genres. This will help us as a group as we can see all the ideas that we have come up with and we can then  make a decision about which is best. Some of the ideas we came up with on our A3 piece of paper was; the indie genre and Oasis, Arctic monkeys, the dance genre and Redlight and Example. As a group we then evaluated all of our choices looking carefully at what we could do with each genre and song. I feel that using an A3 piece of paper to put down all of our ideas overall helped us a lot as a group.

In our next meeting we will be discussing applying for a music copyright, research into the music genre and the outline of our music video. This meeting will be important as it is vital that we get permission from our record label to use their song in our video. Furthermore we need to ensure that all group members are aware with the outline of our music video.

Group meetings and discussions:

We also did individual research into our chosen music genre and each gave feedback of what we found. This meant that each member of the group would research the genre and artist by watching music videos and analysing them. We then gave feedback about what we had discovered. This was helpful for the group as we each had our own individual ideas about what we could do with the song and genre, and we all contributed them together.

The feedback we all got was all put together and as a group we decided we wanted to the following outline for our music video.

• A male and female characters.
• Both characters had made choices they had regretted and wanted to turn back time.
• The video would then follow a narrative of how they regret decisions the have made.
• There is also a performance part when our artist is on stage performing in  a club.

After this we decided to storyboard what we had come up with. This meant planning what camera shot we would be using in each shot, the duration of the shot, the editing included and the characters and props used in the shot. This was helpful for us as when it comes to filming we can see the whole outline of the video with illustrations and instructions of what to include.

Group meetings:
It is important that as a group we keep up with the group meeting schedule. It is important that we this as it will allow us to develop our music video ideas and have a good final product. The group meetings also played a very important role as it allows us to make sure that we are up to date with all the deadlines and allows us to plan what we need to do for each task. This helped us as a group as it ensured that we had lots of different and fresh ideas for each part of our music video and ancillarys. Each member of the group went off and did their own individual research into the dance genre and other aspects of the music video, we then fedback our ideas to the rest of the group in the group meetings.

As a group I believe that we functioned well together as we successfully matched all of the deadlines and managed to work well together in our group meetings. We was all clear about what we had to do after each meeting, this made it easier for us to create our music video and ancillarys. Furthermore I believe that we communicated very well as a group, informing eachother about when we should meet up to film etc. This meant that the filming of our music video was quite smooth overall.

Date	Action	To be done by	By whom	Discussions
15.09.14	To decide on an artist and a song	15.09.14	All group members	Various ideas were discussed and a mindmap was created by the group. Eventually we decided on creating a music video by…and the song…..
16.09.14	Wrote a letter to our chosen artists record label, asking for permission to recreate the music video.	16.09.14	All group members	As our artist belongs to two record labels we discussed which one we were going to write too.
17.09.14	We annotated our lyrics to find out what we could incorporate into our music video.	17.09.14	All group members	We discussed what lines had a deeper meaning and created ideas which we could represent throughout our recreation.
22.09.14	We decided on the mise-en-scene we would use for each scene.	21.09.14	All group members, however did individual posts.	We discussed what the conventional locations and iconography would be for each scene within our music video.
25.09.14	We decided on the different camera angles we were to use for each scene.	24.09.14	All members, however did individual posts.	We discussed which camera angles were most effective for the scene.
01.10.14	We decided on how we wanted out artist to be represented.	03.10.14	All members, however individual posts.	We discussed what our artist would wear and look in order to attract our target audience.
07.10.14	We decided on what editing styles we would use throughout our music video.	07.10.14	All members, however individual posts.	We discussed what editing styles were most effective in order to build a relationship between the music and visuals.
13.10.14	We created storyboards in sequence and chronological order of our planned music video.	08.10.14	All members, however individual posts.	We discussed many different aspects of our music video eg; iconography, setting, editing.
18.10.14	We made up a schedule of when we were going to film our music video.	18.10.14	All members, however individual posts.	We discussed what times we were available to film certain scenes of our music video and planned what days we would film at each setting.
23.10.14	We created a risk assessment for the filming of our music video.	21.10.14	All members, however individual posts.	We came up with specific accidents that could possibly occur during our filming and assessed how we could avoid them and what we would do if they did occur.
30.10.14	We filmed our music video.	30.10.14	All members.	On four different occasions we filmed at different settings the footage, which we used in our music video.
03.11.14	We created a photoshoot post including different photos captured during the filming of the music video.	01.11.14	All members, however individual posts.	We selected different pictures from the footage we had taken and analysed why they were conventional to our genre and how they would appeal to our target audience.
07.11.14	We planned our group digipak.	02.11.14	All members, however individual posts.	We combined our ideas as well as ideas we got through inspiration from existing digipaks from artists within our genre.
14.11.14	We planned our group magazine advert.	10.11.14	All members, however individual posts.	We combined ideas to create a magazine advert for our artist album release.
18.11.14	We created our music video rough cut.	19.11.14	All members.	We edited all the clips and material by cropping them and adding transitions in order to create a rough cut for our music video.

Photo shoot - Miss Miller.

For our music video we had to take a variety of pictures of our artist. We will be using these images on our digipak and magazine advert to appeal to the target audience and fans of the artist. It is important that we take effective and powerful images of our artist because they will be used to entice the audience to purchase the album. It is also important that we have a variety of pictures as we need to make sure each one is eye catching and will appeal to the audience. 



We chose to take this particular image of our artist for our digipak and magazine advert. I feel that this is a very powerful image of our artist as he is looking directly at the camera meaning that the audience can engage with him more and therefore feel more of a relationship with him. The use of a baseball cap and sunglasses in this image makes the picture very conventional to the music genre as both pieces of iconography are related to the dance genre. These are both conventional as DJ's often wear these accessories to protect their eyes from strobe lighting when performing. Furthermore the artist is showing little emotion which make him seem mysterious to the target audience, urging them to find out more about the artist. The picture is also taken on a plain white background, thus making the artist stand out even more which means he is more eye catching to the target audience. The red baseball cap contrasts very well with the black t shirt, suggesting that the artist is original but also passionate. Furthermore the "Bulls" baseball cap connotes that he is a strong and courageous artist, this will appeal to the audience. In this image our artist is represented as being cool through the use of fashionable iconography such as the baseball cap and glasses. This makes him more desirable for the target audience, making them want to purchase his work. It also means that his identity is concealed, presenting him as a mysterious character and making the audience want to find out more about him buy purchasing his album. 




This image is similar to the first picture we took and also is very powerful as the artist is looking directly down the camera allowing the audience to create a relationship with them. This also draws the audience to purchase the product as the image is very powerful. We would include this image in both our digipak and our magazine advert as it is one of our strongest images. The editing that we have done to this image makes it very conventional to the dance genre as it looks very futuristic and technological, which are both conventions of the dance genre. This makes our artist very conventional to the dance genre, which is likely to persuade fans of the genre to purchase the album. Again we have included a baseball cap and sunglasses to make the image conventional to the genre and also add the element of mystery that could persuade the audience to find out more about the artist. I like this photo a lot as it stands out and is unique compared to other images. I also feel that it will attract the target audience very effectively. Again this represents my artist as a powerful and appealing character, however the edit makes him seem much more futuristic, making him conventional to the dance genre. I will be using this image in both my digipak and magazine advert as I believe it is the strongest and most conventional image that I have taken.

We chose to take this image as it shows our artist doing what he does best. This would be used in our digipaks as it is more of a detailed image and could be used on the same cover as the message to the fans. I feel that this image is very effective as it shows our artist as a DJ which is what he is most recognised for, therefore it is likely to attract the target audience and fans of the dance genre. This is also a very conventional image to the dance genre as the artist is wearing headphones which is an accessory heavily related to the dance genre. The use of headphones also signifies to the audience that the artist is a DJ and this therefore suggests to them what will be in the album and that it belongs to the genre of dance. Furthermore the edit on this image makes it seem even more conventional to the dance genre as it is although the audience is in the club looking at him and the blur effect suggests they may be under the influence of drugs or alcohol, which are both conventions of the dance genre. I also believe that this image will help the audience build a relationship with the artist as they can see that he is a professional and this will urge them to idolise him. 

Finally we have this image of our artist not looking at the camera. This image gives us another option for our digipaks and magazine advert, meaning we will have more of a variety. I like this image as it gives the audience a different perspective of our artist as he is looking into the distance. This portrays our artist in a different light compared to our other powerful images. It portrays him as being more human and suggests that he is thinking about something, thus making him more relatable to the audience. This shot is not as conventional as the other images we have taken, however it still includes the baseball cap which makes it slightly conventional to the dance genre. Furthermore the fact that he is wearing the baseball cap suggests to the audience that its his trademark as he is wearing it in previous images. This makes him more recognisable to the audience and keeps our images consistent throughout. 

Conclusion:
I believe that as a group we used the photo shoot task very well to attract our audience to purchasing the product. I feel that we conveyed the artist as being very powerful which will appeal to the target audience and urge them to idolise him. Furthermore I believe that we used the images effectively in order to create a relationship with the audience as it is easy for them to relate to him as he is looking directly at them in many of the images. Looking back I believe that we could have included more of a variety of images in our photo shoot as some of them are quite similar and the audience may want to see different types of images. 

As individuals in our group we will each use these images to create our own digipaks and magazine adverts for our album. We will then analyse what is good about each of ours and then combine them into one digipak and one magazine advert. This will ensure that we have an effective digipak and magazine advert to attract our target audience.

Filming schedule - Miss Georgiou

Why is a filming schedule important?

It is important that we have a filming schedule for our music video. This is to make sure that every member of the group is aware of the times that we will be filming the video. This means that each member can prepare for the role that they are needed for. Furthermore a filming schedule allows us to stay organised as a group and make sure that we meet all the deadlines for our music video. 

We did follow the filming schedule for our music video, sticking to every deadline that we made for ourselves. As a result of this I feel we were able to create a very good music video. 

Shot	Date & time	Location	Content /Action	Shot type & Duration	Costume/ hair/ make up	Iconography	Personnel	Equipment
1	12.11.14 2:30pm	Redbridge playing fields.	Young female waking up underneath a shelter in the middle of a field.	Long shot which shows she’s homeless. 5 seconds.	Costume: Ripped tights, short denim shorts, big scruffy hoodie, big boots. Hair: Tied up and messy. Make-up: Smudged mascara.	Sleeping bag.	Actor. Camera person. Location manager.	Digital camera, batteries, tripod, memory card.
2	12.11.14 2:40pm	Redbridge playing fields.	Young female wondering a run down car park.	Close up which shows the sad emotions of the character.	Costume: Ripped tights, short denim shorts, big scruffy hoodie, big boots. Hair: Tied up and messy. Make-up: Smudged mascara.	None.	Actor. Camera person. Location manager.	Digital camera, batteries, tripod, memory card.
3	12.11.14 3:00pm	Fairlop train station.	Young, smart male walking up to train, boarding the train then on the train.	Long shot to show him walking up and boarding then mid shot of him on train. 5 seconds.	Costume: Black suit with a white shirt and black tie and smart shoes. Hair: Smart. Make-up: Tanning moisturiser.	Breifcase.	Actor. Camera person. Location manager.	Digital camera, batteries, tripod, memory card.
4	12.11.14 3:15pm	Westfields train station.	Time lapse of the young homeless girl sitting on the floor of a train station begging for money.	Long shot to capture the pedestrians walking past. 10 seconds.	Costume: Ripped tights, short denim shorts, big scruffy hoodie, big boots. Hair: Tied up and messy. Make-up: Smudged mascara.	A object to catch peoples money in.	Actor. Camera person. Location manager.	Digital camera, batteries, tripod, memory card.
5	12.11.14 3:45pm	Train station car park.	The young female approaching a car, talking to the driver then getting in the car.	Long shot to show both the character and the car.	Costume: Ripped tights, short denim shorts, big scruffy hoodie, big boots. Hair: Tied up and messy. Make-up: Smudged mascara.	Car.	Actor. Camera person. Location manager.	Digital camera, batteries, tripod, memory card.

Risk assessment - Miss Georgiou

It is important to do a risk assessment when it comes to filming my music video as the safety of all group members should be put first. Creating a risk assessment will allow us to keep all risks under control whilst filming. A risk assessment also allows us to prepare for any hazards that may take place.

The risk assessment will help us as a group when it comes to filming as we will all be well aware of the risks and hazards that could occur. As a result of this we will be able to make sure we minimalise the chances of these risks occurring. This will mean we will be able to concentrate on the filming of our music video. 

Description of hazard	Prevention of hazard
Knocking into pedestrians.	Film in a non-built up area or make it very obvious to pedestrians so they can avoid you.
Falling onto train track.	Film well away from the track and ensure you take extra precaution when having to film near train.
Dropping camera when filming handheld shots.	Ensure that you are using the strap attached to the camera when filming shots which don’t require to tri-pod
Slipping in rain.	Being extra careful when moving especially when carrying equipment.
Falling down stairs.	Moving very slowly and being extra careful.

Planning digipak - Miss Miller.

A digipak is like a jewel CD case, but it provides the buyer with further information about the artist and gives them more features. A digipak further promotes the artist compared to a jewel CD case as it has more information about the artist and is therefore more likely to entice people to purchase it. They can include messages from the artist to the which helps the audience create more of a relationship with the artist. They also include the lyrics to the songs which is something that will attract people to buy it. Other features include a variety of images of the artist and an information booklet about the artist. I feel a digipak is more effective than a jewel CD case as it is more personal to the fans and they will feel a greater connection with the artist.

I will be creating my own digipak for my artist "Sub Focus". The digipak will include six sides which will have a variety of images of the artist, the song list, a message from the artist to the fans and lyrics to one of the songs. It is important that I plan my digipak very well as I need to know what to include. I will do this by researching other digipaks in my music genre such as Calvin Haaris and Example. I will analyse these digipaks and take aspects that I believe are effective and try to incorporate them into my own digipak.

I have used a variety of bright colours in my digipak, these include red, yellow and orange. I have chosen these colours specifically as I believe they reflect both my artist and target audience; they are bright, fun and edgy. This will promote my artist well as it is clear that he is conventional to the music genre and will therefore attract my target audience well. Furthermore the use of these bright colours, will make the digipak stand out from others and will therefore attract peoples eye, this means they will be more chance of them purchasing the product. The bright colours also represent the strobe lighting which is used a lot in dance performances, again this makes it easy for the audience to identify that it is from the dance genre.  Bright colours are also used as a way to lift the emotions of the buyers, colourful images and backgrounds automatically put the buyers and target audience in a good mood. Colours such as orange and yellow symbolise happiness which is the feeling that is created by the genre of dance music. Exciting colours also reflect the emotions that are created by the music, the dance music genre excites the target audience who are into the feel good factor and remaining excited when listening to the songs. I have also used the colour black for the font in my digipak as I think that it contrasts well with the bright background colours and this will make my artists name stand out more.

The digipak I have created is conventional to the dance genre. It is conventional in many aspects, one of these is the bright colours, which is often related to the dance genre as it is very edgy and the people related to the genre like to stand out. Another way in which the digipak conforms to the dance genre is through the use of a sound wave, this makes the digipak look very technological and futuristic, which are again both related to the dance genre. The use of a sound wave also means that potential consumers are able to identify that it is a music product and more specifically from the dance genre. I have decided to include a personal message from my artist to my fans it can help create a relationship between artist and fan, and also making the artist much more accessible for the target audience. Although a personal message is not very conventional of the dance genre I think that it is a good idea to include it within my digipak. The tracklist for my digipak is very conventional of the dance genre as it is simple and clear. This allows the audience to clearly see what will be featured within the digipak and this is what will persuade them to purchase the product.

I have used a variety of images in my digipak, one of these is a picture of a clock on the main cover. I have included this image as it represents the song that we are using in our music video "Turn Back Time". I believe that this will attract the target audience as it shows that the images used are related to the songs in the album itself, adding a touch of class to the digipak. I have also included an image of the artist himself, I have used this image as it will appeal to the fans of the artist and attract them to buy the digipak. The image I have used shows my artist wearing sunglasses and a baseball cap which are both conventional of the dance genre and allow the audience to identify him as a DJ. The sunglasses and cap also keep the artists identity somewhat concealed, making them want to find out more about him by purchasing the product. Furthermore using an image of the artist makes the digipak personal to the artist, and the target audience will be able to see who the artist is and what he looks like. Using images of my artist makes it unconventional to the dance genre as you don't usually see dance artists appear on their work, however I feel it was vital to include an image to entice the audience.

The layout for my digipak is very simplistic. I decided to not clutter the digipak as I did not want to put people off of it. The song list for my digipak is an example of how I kept it simplistic. I placed all the songs in their own column and kept the backgrounds as plain as possible so the songs could stand out. This means that information such as the tracklist is clear for the target audience to see and therefore persuade them into purchasing the album. As I kept the layout simplistic, it means that the rest of the information on the digipak will stand out such as song lyrics and the message from the artist to the fans. The design for my digipak was very important as I wanted it to appeal to the target audience. I decided to try and keep the theme of the digipak similar throughout as I thought this would make it more professional and therefore attract the target audience.

The typography for a digipak is important it will determine whether the target audience are attracted to read the information or not. In reaction to this I decided to keep the typography simple but bold. I did this by keeping the font as simple as possible, but by putting it all in capital letters. Furthermore the font is written in black writing, this means that the font is going to stand out and attract the eye of the target audience. The strong and powerful font also reflects the dominant image that I have created surrounding my artist. It suggests to the audience that the artist is strong and powerful, making him and his product more appealing to them. Most of the typography in my digipak is in the colour black, again this means that it will stand out against the colourful background. Furthermore I have tried to keep all the typography the same throughout in order to create a consistent design. This consistent design will make the digipak look classy and professional and will appeal to consumers.

The language that I have used in this digipak is to try and persuade the target audience to purchase the product. For example, "the no 1 album", this informs the audience that the album is very successful and is likely to tempt them to purchase the product. I have also included language such as "you" in the message from the artist to the audience, this will make it seem more personal to them, and they will therefore create a relationship with the artist.

The planning of my digipak was very useful as it helped me see what I wanted to include in my digipak. Furthermore it enabled me to see what pictures needed to be taken to put in the digipak. The digipak that I have created follows the conventions of the dance genre, making it clear to the audience which genre it belongs to and attracting fans of the genre. The simple layout also conforms with the conventions of the dance genre as it creates the simple yet appealing image for the older target audience. The image of the artist subverts slightly against the conventions however it helps to increase the relationship between the target audience and the artist.  I had to use photoshop in order to create my digipak and the planning I did made this process much easier as I had an idea in my head of what I wanted.

Music video storyboards - Miss Georgiou

A storyboard is a graphic illustrator that organises the sequences of images within a video or film. The purpose of a storyboard is to organise which scene will be put where and the duration of the scene. It also allows us to plan what we will be including in that specific shot and what characters will be used. We used our primary research from questionaires and pie charts to help plan what we want to include in our music video. We did this by taking into account our target audiences feedback on subjects like where we should set the video and what props we should include. We also used secondary research that we carried out, for example we watched many other music videos from our genre and analysed what we thought worked well and we tried to incorporate it into our music video. This helped us a lot as we was able to see how a real music artist enticed their target audience.

As a group we all sat down and discussed the order of our music video. Then we put each shot into a storyboard and decided how long the shot should be taken for, what props would be included in the shot and what characters would be in the shot. We then drew up illustrations of what we hoped the scene would look like in that shot to help us when it came to filming each shot. We shared the responsibility as each member of the group was allocated a job, for example Beau's job was to draw the scene, Cara decided the duration of the shot and I decided what props and characters would be in each shot.

Planning editing styles - Miss Georgiou

Editing styles are vital in creating a music video as they play an essential role in creating the atmosphere and pace of the video. Editing also allows a link to be created between the visuals and music. Editing will play a very important role in our music video as pace is key due to the dance genre where the music is very quick.

The first piece of editing that we will be including in our video is slow editing. This editing style will be used at the beginning of the song when the music is slower. Here the timing of shots will be longer and this will mean that the music and visuals are linked and the video will therefore be conventional to Goodwins theory. Slow editing will also be used surrounding the male and female characters to show how boring and unhappy their lives are. I am also hoping that the big contrast between the fast and slow editing will attract the audience. The slow editing we will be using will not be used represent the artist as much, it will be used to represent the characters and portray the narrative.

The next editing style that we will be using in our music video is fast paced editing. We will create this editing style by putting together a sequence of shots with a short duration, this will mean that the camera is constantly cutting to different shots. This piece of editing will mostly be used when the music drops and the pace of the song increases, this will mean the music matches the visuals and it will be conventional to Goodwins theory. Furthermore fast paced editing is very conventional of the dance genre as it creates an energetic vibe. This piece of editing represents our artist as it shows that he has a fast paced and action packed lifestyle, which is something that will appeal to many members of the target audience.

Another piece of editing that we will be using is a time lapse. This piece of editing will be used when we film the female character sitting alone in a train station. We hope this will create the effect that she is isolated and lonely. Although this is not a conventional piece of editing for the dance genre, we hope that it will have the desired effect and portray our characters and the narrative effectively to our target audience.

In summary, I believe that the editing styles that we have selected for our music video will help the audience relate well with both the characters and the artist. Each editing style has been carefully chosen and we have made sure that it has the desired effect. I feel that the audience will be able to relate with the video through the atmosphere that we are portraying to them. Furthermore the link between the visuals and the music will appeal to them.

Planning magazine advert - Miss Miller.

A magazine advert plays a vital role in the promotional campaign for an album. Creating a magazine advert allows an artist to get their album out to the fans, this makes them more aware of the product and there is more chance that they will purchase it. Furthermore a magazine advert allows the target audience to gain an insight into what may be included in the album such as songs and special features, this will create hype surrounding the album which is benifical for the artist. I will be creating a magazine advert for Sub Focus' album to make the target audience aware of the album. Planning is essential when it comes to making this magazine advert because I need to know what needs to be included on the advert to make it effective in targeting the audience.

The colours that I have chosen to include in my magazine advert are bright, these include orange, yellow and pink. I have chose these colours as they are bright and make the advert stand out, this will attract the audience as it is eye catching. Furthermore the bright and edgy colours represent the target audience and genre of the album and also look like strobe lights which are heavily related to the dance genre. This is likely to therefore persuade the target audience into buying the album as they can see that it is directly aimed towards them. This also means that the magazine advert is related to the dance genre, which will make it more effective in appealing to the target audience. The magazine advert is therefore conventional to the dance genre, which is good as the album is a very conventuional album.

There are minimal images on the magazine advert I have created. I researched the dance genre and found that there were not a lot of images on the adverts. As a result of this I decided to include minimal images in my advert. This meant that my advert was conventional to the dance genre and would therefore attract the eye of dance fans as they can see that it belongs to the dance genre. However I did include one small image of a clock next to the single name "Turn Back Time". I did this as it is a symbolises the song, this is somethong that will appeal to the target audience.

The layout for an advert is important in order to catch the eye. It is important that the advert is not cluttered with information as it could put someone off reading it. I decided to layout my main title "Sub Focus" at the bottom of the advert. I felt that this was the best position for the artists name as it allows space on the rest of the advert for the rest of the information. I also feel that placing the title at the bottom makes it clear to see for the readers and also does not interfere with the main images on the magazine advert. By not cluttering my advertisement with images of the artist it means that the advert conforms to the dance genre; keeping the design and layout simple yet bold. Furthermore through placing minimal images on my advert it means there is more room for other important information that will make the audience purchase the product, such as the album release date. 

The typography used in a magazine advert is also important. The typography helps catch the eye of the target audience and also can represent the artist themselves. I have chosen a bold and original typography in my magazine advert, as I feel it stands out well and therefore will attract the target audience to read the advert and therefore the chances of them purchasing the album is increased. I have also chosen this typography as I feel it reflects the artist "sub focus" well as they are very bold and original in the sense that they are conventional to the dance genre. The typography in the advert I have created is also all capital letters, again this makes the writing bold and therefore it is more likely to attract someones eye.  The album name "Turn Back Time" on the advertisement are in capital letters to symbolize the importance of the information, this is emphasized by the bold text  which makes it stand out even more. The use of bold typography implies that the music on the album is also very bold, which is stereotypical of the house genre, the music is very upbeat and exciting which mirrors the layout, design and colours used on the advert. 

The language used in a magazine advert is vital in persuading the audience to purchase the product itself. I kept the writing limited on my advert as I didn't want to overcrowd it as I felt it could deter an audience. However I included the phrase "number one album" and "number one single", as I felt it was important to inform the audience how well the album did in this charts. I believe this will mean they are more likely to purchase the album as they can see how good it is. The artists name in this advert is included as "Sub Focus" which informs the audience who the product is by and will urge them to buy it. In my actual magazine advert I will be changing the artists name to a name that me and my group have come up with. I decided not to include a personal message to the artists fans on this magazine advert. I made this decision as I believe that it keeps the advert conventional to the dance genre as you don't usually see dance artists communicating with their audience. Furthermore it keeps my artist mysterious, which will urge that audience to want to find out more about him and therefore purchase his product. 

The connotations of the magazine advert I created is that the album is going to be lively, upbeat and make people feel good. These connotations are made from the use of a variety of bright colours which boldly connotes the nature of the album, This is likely to persuade a consumer to purchase the product as they can see that the album is likely to make them feel good. It would also specifically appeal to the eye of dance genre fans as the bright colours connote that it is from the dance genre.  There is also a spectrum of light on the magazine advert, this connotes that the artist is very dynamic and versatile. This will appeal to the target audience as these are desirable qualities, and make them want to purchase the album. Further connotations that come from the advert are that the artist and his music is powerful, this can be seen by the use of the colour black and the bold typography, this conforms the dance genre as the target audience are more interested with the music than the artist. 

To conclude, the research i took into a magazine advert was very helpful as it enabled me to see how artists appeal to their target audience and get there albums out there. This has helped me in creating my own magazine advert. I feel that the magazine advert that I have created is very successful in appealing to the target audience. The use of bright colouring makes the advert very conventional to the dance genre which means it will appeal to fans of the genre. I also feel that the minimal amount of images that I have used makes the advert conventional to the genre as you don't see dance artists cluttering their work with images. This also creates a mysterious image surrounding the artist, making the target audience want to find out more about him.

Digipak analysis - Miss Miller.

The purpose of a digipak is to give the target audience and fans a further insight into the music artist. The digipak provides the fans with detailed information about the artist and album itself, this can include how the album was made and also the lyrics to some of the songs. A digipak is seen of being a much more exclusive product than a usual jeweled CD case as it provides the audience with a greater insight into the artist. Giving the audience the option to purchase a digipak allows them to feel although they are buying into the lifestyle of the artist. I have chosen to analyse David Guetta's digipak as I could not find one for Sub Focus. I chose David Guetta as he is from the same genre as my artist and I can therefore apply his digipak to my artist. 

In this digipak David Guetta is being represented as a cool artist. This representation is created through him wearing sunglasses, this portrays him as being an artist who is up to date with the latest fashion trends, making him appealing to the target audience. Furthermore the image of him on the front cover depicts to the audience that he is laid back as he does not look like he is posing for the picture. The artist isn't facing the camera in the image which shows he is mid action, and trying to leave some aspects of his image hidden from the audience, urging the audience to purchase the product so that he can reveal himself more. He is also being represented as a stereotypical DJ as DJ's often wear sunglasses when they do their sets to protect their eyes from the strobe lights, this allows the target audience to clearly see that the artist and product is from the dance genre and it will therefore attract fans of the genre. As already established there is only one image on the digipak, this is quite unconventional for any artist as digipaks often come with the advantage of displaying the artist through more and better quality images. However, here there is only one image which could be seen as a disadvantage, but some would argue that is shows that the artist does not want to be mainstream by over populating his digipak with images to show himself off.  The choice of clothing worn by the artist are very basic and simple; a basic t-shirt and glasses makes it easy and simple for the target audience and fans to imitate the look of the artist and dress like him themselves. This also will appeal to the target audience as it shows that the artist is very much alike them so they can therefore relate to him more. The image of the artist is in the colour grey, again this means that he is hiding some of his identity to the audience which urges them to find out more about him. 

The connotations of this digipak is that the artist is making happy and upbeat music. This is connoted through the use of bright colours such as red and yellow which are related to happiness. This connotation is likely to persuade the audience to purchase the album as the feel good factor is a strong convention of the dance genre. Furthermore the black and white colouring surrounding the artist connotes that David Guetta is attempting to be original. The colour gold used on the front cover also connotes the sense of being rich or wealthy, suggesting that the artist is successful and their music will be enjoyable because of his success as an artist; these connotations encourage audiences to purchase the product as to see what would be on the album. Again this connotation makes the artist appealing to the target audience as they can aspire to be as successful and wealthy as him. Furthermore the digipak includes two discs which is unusual as they normally include one. From this the audience can connote a number of things, such as the artist is so successful that he needs two discs to put his songs on. It also allows the audience to feel although they are getting more for their money.

The layout of the digipak is simple, as it includes the basic content of a digipak and is not cluttered with information. There is the front cover, the disc holders and a track list for both CDs on the back. This implies a form of sophistication which would appeal to an older audience. The layout is fun and bright due to the use of colours but it doesn't come across as childish because of its simple, stylish layout. The product also stays conventional by including a track list on the back of the digipak, providing the audience with a list of songs which will be on the album. The tracklist is clear and easily recognisable on this digipak which is important as it is what will persuade the audience to purchase the digipak. Also we can see that the artist is not positioned centrally on the front cover of this digipak, this is not what you would expect to see. This shows that the artist is going against the conventions and attempting to be different, Futhermore this shows that the artist does not want to be the main focal point of the cover and would rather let his music take the main stage.

The typography used in a digipak plays a very important role in attracting people to purchase the product. The typography used in this digipak consists of the artists name and album name. For the artists name we can see that he has used a recogniasable font that is often related to himself, this makes it more recognisable for the audience and they can easily see that the digipak belongs to him. The font he has used for his name is also somewhat diverse as the "A" is missing the arch. This informs the audience that the artist is attempting to be diverse and therefore means that he is conforming to the dance genre which will attract dance fans. The other typography is evident in the title of the album. The choice of font here matches the dance music genre, it is writing in a graffiti style which also matches the artist image on the digipak which is meant to be 'cool', this encourages buyers of the product as they will feel they own a cool product ultimately making themselves slightly 'cooler' by listening to the album and consuming the artist's products. Futhermore it also allows a potential consumer to identify that the album belongs to the dance genre. 

The digipak that I have analysed does not belong to the artist that I have based my project around, however analysing it has helped me develop my understanding of digipaks and how they attract an audience. I will take inspiration from the artist image that has been created within this digipak, attempting to create a cool image surrounding my artists through the use of imagery. In this digipak its also clear that the dance music genre keeps a lot a mystery from the target audience to encourage them to buy the product. If the artist does unconventionally feature on the digipak, I will use dark colours, glasses or positioning to make sure not too much is revealed and keep the audience wanting to find out more.